What does Google Tag Manager (GTM) actually do? I assume you’ve heard this a few times already.
People that use GTM right are happy with it, but the majority of people who don’t use it right may have negative opinions of GTM.
GTM can really save time and make work easier for marketers and developers.
Google Tag Manager can help you deploy and manage marketing apps on your website or mobile application without modifying the code.
How is Google Tag Manager making your work better?
1. All scripts are in one place
It can be very challenging to update and manage code and scripts when there are multiple events. When a developer needs to make changes, then they will need to find all the codes and update them. Google Tag Manager is very helpful for keeping all your tags stored in one place.
2. Preview and Debug mode
Checking and testing a system before deploying a tag is one approach to gain a jump on the setup process. How crucially necessary are the preview and debug modes? One of the worst-case scenarios when deploying a tag is discovering mistakes days or even weeks later.
You must always test, test, and test again. Before pressing publish, you can test and validate all the updates in GTM preview and debug mode. We can make sure that every imaginable user experience scenario is tested thanks to this capability.
3. Simple event tracking
Google Tag Manager is making event tracking with their Auto event tracking feature that will let you track every user’s actions without additional Javascript.
Basic events that can be tracked in GTM are:
– Tracking clicks
– Tracking outbound links
– Tracking file downloads
– Tracking form submissions
Even though there is still a lot of manual work to do, this function can be quite useful.
4. Tag Templates
GTM supports templates for third-party vendor tags and there are 80 templates available to you right now. You can also build and share your tags using custom templates if you can’t find what you’re looking for.
This tool makes it simple for marketers who are just starting out with GTM to tweak any pre-built template without having to worry about applying codes.
5. Versions
Every time you make updates to a container (where tracking codes are stored), GTM automatically creates a new version and archives the previous version.
Plus, Google Tag Manager is 100% FREE!
If you’re prepared to learn the basics, Google Tag Manager will undoubtedly make your life easier!
Work smarter, not harder!